Unlock a 32-minute video lesson to learn how to answer the hardest PM interview questions for FREE!

This course will equip you with the core product and business strategies that will help you fast-forward your product career.

Kunal Punjabi teaches Product Management at
Logan got the job at
Former Lead Instructor

Product Alliance's mock interview examples and frameworks really help you elevate your answers and stand out from the competition. I highly recommend you check it out.

Rick Ochs got the job at
Pedro got the job at
Rick Ochs
Product Manager
With Product Alliance, I was able to ace multiple FAANG interview loops and land offers at Amazon as a Principal PM Manager and Google as a L6 PM on GCP. Thank you Product Alliance!
With Product Alliance, I was able to ace multiple FAANG interview loops and land offers at Amazon as a Principal PM Manager and Google as a L6 PM on GCP. Thank you Product Alliance!
In this course, you will learn core product and business strategies that will help you fast-track your product management career.
We've compiled wisdom from product leaders across various top-tier companies, distilling it into 22 HD video lessons. Additionally, the course includes 10 in-depth case studies, featuring leading companies such as Meta, Slack, Figma, Robinhood, YouTube, and Xbox that will teach you how to put theory into practice.


6,000+
total customers
.gif)
22 videos
in the course

38%
avg. increase in TC
.avif)
Building versus scaling, product-market fit, and finding a balance
Building versus scaling, product-market fit, and finding a balance
Untapped supply and unfulfilled demand for 0-to-1 products
Untapped supply and unfulfilled demand for 0-to-1 products
Meta case study: using cash cows to fund disruptors
Meta case study: using cash cows to fund disruptors
American Airlines case study: avoiding the high-tech trap
American Airlines case study: avoiding the high-tech trap
Zappos case study: going beyond just an excellent product
Zappos case study: going beyond just an excellent product
.avif)
The three types of business models
The three types of business models
The cost leadership business model
The cost leadership business model
iPhone case study: the product differentiation model
iPhone case study: the product differentiation model
Uber/Lyft case study: the difficulty of staying consistently differentiated
Uber/Lyft case study: the difficulty of staying consistently differentiated

Silicon Valley’s nine-figure rule
Silicon Valley’s nine-figure rule
Slack/Figma case study: the distribution doldrums around $1000 per customer
Slack/Figma case study: the distribution doldrums around $1000 per customer
Stripe/Zendesk case study: earning $10,000 per customer with inside sales
Stripe/Zendesk case study: earning $10,000 per customer with inside sales
Earning $100,000 or $1 million each with outside sales
Earning $100,000 or $1 million each with outside sales
The problem of vanity metrics
The problem of vanity metrics
Xbox case study: the shift to MAUs as the north-star metric
Xbox case study: the shift to MAUs as the north-star metric
Metrics model for software-as-a-service businesses
Metrics model for software-as-a-service businesses
Metrics model for freemium apps
Metrics model for freemium apps
Metrics model for UGC products that monetize with ads
Metrics model for UGC products that monetize with ads
YouTube case study: using stories to grow UGC
YouTube case study: using stories to grow UGC
Metrics model for two-sided marketplaces
Metrics model for two-sided marketplaces
Metrics model for ecommerce platforms
Metrics model for ecommerce platforms
Robinhood case study: hybrid metrics models for hybrid business strategies
Robinhood case study: hybrid metrics models for hybrid business strategies
39 video hrs
300+ pages
Lifetime access
Tax-deductible expense under the US's continuing education category
$3000
$3000
$429
3:45:23 remaining








